Known more commonly by his online alias “Bei Feng” (北风), Wen Yunchao (温云超) is one of China’s best-known bloggers and experts on new media. After graduating from Harbin Engineering University in 1993, Wen worked as a news reporter at Guangdong Economic TV, the precursor to the present-day Nanfang Television, and later as an editor for the website of Guangzhou’s Yangcheng Evening News and as manager of the blogging platform at Netease. In March 2009, Wen left Netease to independently research the Internet censorship system and the development of Twitter and other social media in China.