1.0China Media Projecthttps://chinamediaproject.orgKevin Schoenmakershttps://chinamediaproject.org/author/kevin-schoenmakers/rich600338<blockquote class="wp-embedded-content" data-secret="p3JmL67GpP"><a href="https://chinamediaproject.org/2022/01/07/personal-brands-for-party-agendas/">Personal Brands for Party Agendas</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://chinamediaproject.org/2022/01/07/personal-brands-for-party-agendas/embed/#?secret=p3JmL67GpP" width="600" height="338" title="“Personal Brands for Party Agendas” — China Media Project" data-secret="p3JmL67GpP" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),s=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://chinamediaproject.org/wp-content/uploads/2022/01/CCTV.jpg527351In a bid to advance Chinese government narratives more credibly overseas, state media have encouraged more “flexible and personalized” use of the individual accounts of their employees on platforms such as Twitter and Facebook. When are social media accounts personal? And when are they being disingenuous about the state agendas they serve?