1.0China Media Projecthttps://chinamediaproject.orgStella Chenhttps://chinamediaproject.org/author/stella-chen/rich600338<blockquote class="wp-embedded-content" data-secret="4ZvSvDDlXn"><a href="https://chinamediaproject.org/the_ccp_dictionary/discourse-power/">Discourse Power</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://chinamediaproject.org/the_ccp_dictionary/discourse-power/embed/#?secret=4ZvSvDDlXn" width="600" height="338" title="“Discourse Power” — China Media Project" data-secret="4ZvSvDDlXn" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),s=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://chinamediaproject.org/wp-content/uploads/2022/05/CMP-dictionary-DISCOURSE-POWER.jpg22001238The term “discourse power,” or huayuquan (话语权), today encompasses the broader goal of the Chinese Communist Party to achieve greater influence globally in the setting of economic and political agendas, and in the shaping of global public opinion – all seen as closely related to China’s comprehensive national power (CNP). The term draws from international normative notions of “discursive power” as found in media and political studies, understood as the relative ability of actors in political communication spaces to amplify certain topics and frames and influence policies and political processes. In a contemporary Chinese political context, however, the notion of “discourse power” is closely intertwined with the CCP’s historical narrative of power and legitimacy – the idea that China has suffered reputationally at the hands of the West and its dominance of public opinion, and that the Party can lead an historic return of the Chinese people to cultural and political centrality.