1.0China Media Projecthttps://chinamediaproject.orgStella Chenhttps://chinamediaproject.org/author/stella-chen/rich600338<blockquote class="wp-embedded-content" data-secret="26QkfBuvka"><a href="https://chinamediaproject.org/the_ccp_dictionary/main-melody/">Main Melody</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://chinamediaproject.org/the_ccp_dictionary/main-melody/embed/#?secret=26QkfBuvka" width="600" height="338" title="“Main Melody” — China Media Project" data-secret="26QkfBuvka" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),s=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://chinamediaproject.org/wp-content/uploads/2022/02/MAIN-MELODY.jpg22001238The term “main melody,” or zhu xuanlü (主旋律), is frequently found in contemporary Chinese Communist Party discourse to describe activity in the cultural sphere, including media and journalism, that sticks to the main political line of the CCP. Emerging in the 1980s to refer to developments in film, the phrase can now refer more generally to the need to ensure the Party’s voice is dominant in media and the arts, and leads the chorus.