1.0China Media Projecthttps://chinamediaproject.orgDavid Bandurskihttps://chinamediaproject.org/author/david-bandurski/rich600338<blockquote class="wp-embedded-content" data-secret="awSyiH8GOD"><a href="https://chinamediaproject.org/the_ccp_dictionary/public-diplomacy/">Public Diplomacy</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://chinamediaproject.org/the_ccp_dictionary/public-diplomacy/embed/#?secret=awSyiH8GOD" width="600" height="338" title="“Public Diplomacy” — China Media Project" data-secret="awSyiH8GOD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),s=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://chinamediaproject.org/wp-content/uploads/2021/10/CMP-dictionary-PUBLIC-DIPLOMACY.jpg22001238From its modern origins in the 1960s, the notion of “public diplomacy", which broadly involves the cultivation by governments of public opinion in other countries and intercultural communications, was meant to distinguish government-led international public relations efforts from the distasteful notion of propaganda. The trend in China in the reform era, and particularly since the 1990s, has likewise been to distance international public relations from so-called "external propaganda," a mainstay of the Chinese Communist Party since the founding of the PRC. Since 2013, however, the re-centralization of CCP power under Xi Jinping and a renewed emphasis on ideological conformity have reinvigorated the focus on "external propaganda" around the conviction that state media and even quasi-private actors must work internationally to "tell China's story well" (讲好中国故事), thus enhancing the country's "international discourse power" (国际话语权) as a key aspect of its "comprehensive national power" (综合国力).