Speaking to propaganda officials and state media representatives back in February 2016, President Xi Jinping said that media must be “surnamed Party” — that is, they must “love the Party, serve the Party and protect the Party.” In the same address, he also made clear that the Chinese Communist Party would exercise control not just over news content, the traditional focus of controls, but also over advertising and entertainment. All of these, said Xi, must be surnamed Party.
Released recently by Netease, the online videogame Wildness Action, a shoot-’em-up adventure in which you take part in training for peacekeeping operations, is the latest example of just how far propaganda messages are being extended in the Xi Jinping era. As Quartz and others have reported, the game is festooned with red banners bearing propaganda slogans from the recent 19th National Congress of the CCP.
Logged on Chinese copycat of #PUBG to shoot some heads, found it festooned with “socialist core value” banners. Ingenuity of Chinese co.s pic.twitter.com/d7ENdTmyg5
— Lulu Yilun Chen (@luluyilun) November 15, 2017