Author: David Bandurski

Now Executive Director of the China Media Project, leading the project’s research and partnerships, David originally joined the project in Hong Kong in 2004. He is the author of Dragons in Diamond Village (Penguin), a book of reportage about urbanization and social activism in China, and co-editor of Investigative Journalism in China (HKU Press).

Three Closenesses 三贴近

At the 16th Central Committee of the Communist Party of China, held in 2002, Hu Jintao (胡锦涛) was appointed General Secretary. Li Changchun (李长春) became the Standing Committee member tasked with coordinating propaganda and ideology. In China, where ideological formulations are of supreme importance, the new leadership under Hu Jintao needed a concise formula to deliver their policy on media control.

The result was the “Three Closenesses,” a phrase meant to encompass both the CCP notion of the imperative of media control, and at the same time the need to commercialize the media and make media products broadly more attractive to ever more savvy audiences.

In January 2003, Li Changchun announced top leadership would take a “Three Closenesses” approach to the control of mass media: “Closeness to reality, closeness to the masses and closeness to real life” (贴近实际,贴近群众, 贴近生活). Li said the emphasis of propaganda work should be uniting the “spirit” of the Party with public opinion. This was an elaboration of Jiang Zemin’s notion of “guidance of public opinion,” or yulun daoxiang (舆论导向), the idea being that people should be both guided and given media they found more attractive, interesting and relevant (in other words, could actually consume). The concept of the “Three Closenesses” was also seen as a key component of the so-called “Marxist View of Journalism” (马克思主义新闻观), the CCP’s vision of the purpose and practice of the media.

Li Changchun also called for “enlarging and strengthening” (做强做大), the idea being that “cultural” organizations (media, arts, etcetera) should push actively to become full-fledged businesses, forming an industry made up of powerful Chinese conglomerates (“aircraft carriers” they were actually called) equipped to do battle with foreign media groups like News Corp (China’s WTO accession had come in December 2001).

Two Newspapers and One Magazine

“Two Newspapers and One Magazine”, a media term inseparable from China’s newspaper culture before reform and opening, refers to the three most influential publications in China during the Cultural Revolution: People’s Daily, People’s Liberation Daily and Hongqi Magazine (renamed Qiushi Magazine in 1988). These three publications were used to deliver the latest ideological messages from Chairman Mao Zedong (毛泽东). The editorials appearing in the publications (which were all identical!) were regarded as the loftiest guides for Communist Party behavior and the unification of public opinion.
On May 31, 1966, the leader of Central Cultural Revolution Division, Mao supporter Chen Boda (陈伯达) took control of People’s Daily and refashioned it as a tool for Cultural Revolution propaganda. On June 1, People’s Daily printed an editorial called “Destroy all Evils” (横扫一切牛鬼蛇神), which sought to rally the support of the whole nation in carrying out a Cultural Revolution and the moving against “rightist” elements (those opposed to the policies of Mao Zedong). Chen’s team later gained control of People’s Liberation Daily and Hongqi Magazine, completing the so-called “Two Newspapers, One Magazine” propaganda machine, which became the principal force guiding all mass media in China.
By the end of 1966, after the publication of tirade called “Complete the Revolution on the Frontlines of Journalism” (把新闻战线的革命进行到底), a great number of newspapers had been shut down and those remaining fashioned into tools for promoting the Party ideology.
Aside from issuing the latest policies and messages about official movements, the editorials and comments issued by the “Two Newspapers and One Magazine” reinforced the cult of Chairman Mao. They includes slogans like “Long live the People’s Republic!” and sayings from Mao’s red book. Other newspapers sheepishly followed these three, mimicking not only their content but also their size, fonts and layout.
After the death of Mao on Sept 9, 1976, the Gang of Four ran the Chairman’s “dying words” – “Stay the course” (按既定方针办事) — in the editorials of the “Two Newspapers and One Magazine”. This was an attempt by the gang to further legitimize their powers in Mao’s absence.
When the Gang of Four fell on October 25, 1976, it was once again the “Two Newspapers and One Magazine” that announced “A Great and Historic Victory” (伟大的历史性胜利) and defined the new direction of the Party and the nation.
People’s Daily remains the official newspaper of the Central Committee of the Chinese Communist Party. It is still regarded as the principle mouthpiece of China’s top leaders.
People’s Liberation Daily, the official newspaper of the Central Military Commission, released its first issue on January 1, 1956.
Hongqi Magazine began publication as a central theoretical magazine during the Great Leap Forward in 1958. Its last issue was released on June 15, 1988. Less than one month later, the magazine was re-launched as Qiushi Magazine.
Additional Resources:
Hu Xingrong (胡兴荣), “The Era of Great Newspapers” (大报纸时代)

Social Benefit First 社会效益第一

Chinese media have gradually moved into the marketplace since the 1990s, even as the Communist Party continues to exercise controls over that market (specifying, for example, the scope of coverage for particular magazines and controlling appointments to top editorial positions). Under these new conditions, publicity departments (the Central Propaganda Department, GAPP, SARFT) put forward the “key principle” of “placing social benefit at the forefront, working to realize the unification of social benefit and economic benefit” (“把社会效益放在首位,努力实现社会效益和经济效益的统一”). This new principle, more about the interests of the Party than the public, emphasized the following:
Under the conditions of the market economy non-material cultural products (精神文化产品) are also commodities, but they are a special kind of commodity (特殊的商品). Journalists (or news workers/新闻工作者) must “earnestly and strictly” consider the social consequences of their own works.
Under the conditions of the market economy, attention must be paid to economic benefit in the production of non-material cultural products, and trends that do not take economic benefits into consideration or do not envision economic development must be avoided; the trend of superficial pursuit of the “selling point” that overlooks social benefit must also be opposed.
For those media which are important to the Party and nation, the country will provide policy and fiscal support.
(Source: “马克思主义新闻观和党的新闻工作方针原则”, “新闻战线”/News Frontline, May 2004)

Green Ratings 绿色收视率

This term was first used by China Central Television in 2006 in response to criticisms that an overemphasis on audience ratings was driving down the quality of programming. The idea of “green ratings” was to create a happy marriage between the pursuit of higher ratings and avoidance of content deemed sensational or damaging to the media’s overall credibility. [SOURCE: “Ten keywords in Chinese broadcasting research 2006”, Chen Lidan ]. [CMP: “Beijing Youth Daily editorial appeals for balance of public and commercial interests in Chinese media”].

Hitting line balls 打擦边球

Roughly analogous with the English term “push the envelope, this phrase (built, clearly, on a sports metaphor) is used to refer to media reports that take calculated political risks, staying roughly within the bounds of what is permissible.

New rules in Sichuanese city to discipline officials on the basis of “mainstream” media reports

Chinese commercial media and more independent-minded strains within Party media often staunchly defend the media’s “right” to conduct “supervision by public opinion” (舆论监督), which might otherwise be translated “watchdog journalism”. But any and all legislation touching on the news media is suspect, even when it seems on the surface to uphold and promote the media’s monitoring role. Today, a handful of commercial newspapers and Websites launched editorial attacks against new rules in the Sichuanese city of Chongzhou (崇州), which appear to tacitly protect official wrongdoing by making reporting by “mainstream media” a precondition for local discipline for leadership failures and mishaps. [BELOW: March 18 Legal Daily coverage of new rules in Chongzhou City via YNET.com].
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The Chongzhou rules, released by the official Xinhua News Agency on March 17, specify, according to Chinese media, that officials will be suspended or removed “if a major safety accident, epidemic or [other] negative incident occurs in their jurisdiction and is reported by mainstream media” (Shanghai’s Oriental Morning Post).
The Xinhua News Agency release on the rules said they targeted township and village cadres in the city and specified that officials would be suspended or removed “in instances where major cases of violation of law or [Party] discipline occur, [or] major safety accidents, [or] large-scale natural disasters, [or] major epidemics, severely damaging the soft environment for investment, or exposed by mainstream media, or causing major losses to [local] enterprises.”
The last three phrases (underlined above) seemed to be presented as conditions for action in cases of official negligence or abuse of duty.
Chinese media today pointed out a number of gaps and inconsistencies in the Chongzhou rules, including the ambiguity of “mainstream media.” The term is sometimes used in Chinese to denote Party media, such as the official People’s Daily and China Central Television. As Chinese media rapidly commercialize, however, it has come to encompass, at other times, commercially driven mass media.
The following editorial, from Contemporary Life newspaper, was featured today at People’s Daily Online. It asks whether serious cases that are not reported by “mainstream media”, do not cause corporate losses, etcetera, will be irrelevant so far as the new Chongzhou rules are concerned:
… However, carefully poring over this news, I am really at a loss [as to what these rules mean]. First of all, if something is reported by “non-mainstream media” lying outside the “mainstream media” encompassed by these provisional rules, do these rules not apply? And will the responsibility of the official in question not be looked into? Secondly, if a severe case violating law and discipline occurs in some township of this city [of Chongzhou], but does not result in substantial corporate losses, rather severely harming the interests of ordinary people, and moreover is not reported by “mainstream media”, will [this case] not qualify for disciplinary action under the rules? Can the official involved simply go on in a high-minded fashion as though nothing happened whatsoever? If this is the case the “severe” repurcussions [these rules talk about] are just an empty line I’m afraid. This kind of systematic protection [of official abuse] is truly the most frightening thing of all!
“I staunchely believe that in coming out with a document like this the relevant [government] offices failed to think it through,” the editorial continued, but said the ramifications were all too clear:
Whatever the reason [for their creation], [the rules] have the effect of systematic protection for officials who committ errors. So if a case happens that does serious harm to the lives and interests of ordinary people, and is neither reported by mainstream media nor does serious harm to corporate interests, then there’s no need to make leaders responsible? Is this what we mean by “ruling for the people”? Is this kind of system creating yet another protection (保护伞) for those officials who lapse in their duties and should be held strictly responsible?
An editorial in Shanghai’s Oriental Morning Post called it “inappropriate” to use media exposure as a basis for pursuing official responsibility:
First of all, media exposure cannot be used as a precondition for looking into official wrongdoing. Judging official responsibility is a task of discipline inspection authorities, and media exposure is merely a presentation to the public of facts in the case. Whether these facts merit official action, and how that action should be carried out, must be decided by discipline inspection authorities after thorough investigation. Even in the absence of media exposure, the presence of a problem and the existence of [bureaucratic] responsibility should merit investigation of cadres by the relevant authorities.
The editorial said the requirement that cases already exposed by “mainstream media” be followed up raised suspicions of official “theatrics” (有作秀的嫌疑):
Actually … exposing problems is the duty of the media … and determining official responsibility is the duty of discipline inspection authorities. These two do not overlap, and there is no necessary cause and effect relationship between them. Whether to investigate and how [are issues that] must proceed in accordance with the law — they have no relationship to whether or not the media have exposed [a case]. Linking discipline for official conduct with media exposure can only lead people to assume government offices are putting on a performance, and are not necessarily resolving the problems in question.
A page-four editorial in The Beijing News called the Chongzhou rules the latest case in the “insoluble contradition” of “ever more detailed rules yielding ever more chaos” at the local and regional level in China. “Lately not a few local governments … have come out with detailed rules or measures that seek to straighten out age-old problems. But as the clauses become more and more ‘thorough’ their effectiveness remains elusive.”
The reason for this, said The Beijing News editorial, was simple — the fact that the very process of discipline monitoring was controlled by the bureaucracy. Because power, it said, was “concentrated in the hands of a few ‘monitors'” this opened up room for “special power cliques” (特权群体)” to monopolize and control the process of discipline inspection, serving as both “players and referrees.” These officials could use their power, and rules like those in Chongzhou, to attack political opponents.
The Beijing News noted ironically that the Chongzhou rules (and other local measures) could potentially become “systems for transferring responsibility” (责任转移制):
It’s a good thing that news about the importance of supervision by public opinion [or watchdog journalism] has lately been on the rise. But whether it’s about some local government putting out [rules] saying officials must accompany reporters on their interviews, or these rules this time about officials “stepping down” when mainstream media have exposed them, all of these depart in my opinion from the proper aim of watchdog journalism, and could potentially become “systems for transferring responsibility.”
MORE SOURCES:
It is terrifying to offer ‘systematic protection’ for [official] errors“, Contemporary Life (当代生活报), March 19, 2007
Xinhua News Agency announcement on Chongzhou City rules, March 17, 2007
Should watchdog journalism be protected as a ‘right’ or mandated as a ‘duty’?“, CMP, January 10, 2007
[Posted by David Bandurski, March 19, 2007, 2:44pm]

Li Yan Case sparks nationwide debate in China over “peaceful death” and euthanasia

southern-metropolis-daily_march-14_2007.pdf
The story of a 28 year-old woman from China’s northern Ningxia Autonomous Region suffering from terminal cancer has sparked a nationwide debate in China over death and euthanasia, in a case that recalls but bears marked differences with the 2005 case of Terry Schiavo in the United States. Chinese media have followed the case closely over the last two days, and the topic became a Web sensation yesterday after popular CCTV investigative news anchor Chai Jing (柴静) posted a message from the cancer patient, Li Yan (李燕), on her personal Weblog conveying Li Yan’s wish that the NPC consider drafting a proposal on “peaceful dying” (安乐死), or euthanasia. [BELOW: Page 11 of Southern Metropolis Daily lays out the pros and cons of the euthanasia debate/See also PDF above.]
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According to Chinese news reports, Li Yan was diagnosed with cancer at the age of six, has “lost motor function in her whole body” and is incapable of performing basic bodily functions unassisted.
Li Yan’s request to submit a proposal to the NPC for the drafting of a law on euthanasia was made via “News Probe” anchor Chai Jing’s personal Weblog. Li Yan wrote: “I treasure life, but I don’t wish to live.” The message on Chai Jing’s Weblog recalled how Li Yan had been visited by a reporter from Ningxia Daily, who reportedly asked Li Yan whether she didn’t feel it was irresponsible to her parents to wish for a “peaceful death”. Li Yan replied by telling the reporter to try lying down in bed for 24 hours without moving, Hong Kong’s Ta Kung Pao reported today, then said: “People have the right to live, and they also have the right to die.”
An editorial on Eastday.com expressed sympathy for Li Yan’s situation, but said a proposal by NPC or CPPCC representatives would be an “abuse of rights”: “I deeply understand the pain that illness has brought to this 28 year-old woman. I also respect her right to express her innermost feelings. But this is merely sympathy, an involuntary sympathy. If we really have NPC representatives or CPPCC committee members making a proposal on euthanasia in China today, this is clearly an inopportune abuse of rights.”
MORE SOURCES:
It is not time for a law on peaceful dying” (Chinese), Eastday.com, March 14, 2007
[Posted by David Bandurski, March 14, 2007, 12:57pm]

Chongqing mayor denies defending key official figure in the Pengshui SMS Case

In the latest news on the Pengshui SMS case, in which a government employee was illegally jailed last year for criticizing a county leader in a mobile phone message, Chongqing mayor and NPC representative Wang Hongju (王鸿举) yesterday denied a spate of media reports last month quoting him as saying he had transferred the disgraced county leader in the case to a city post because “he had ability” [Coverage by Jinghua Times via Sina.com]. [BELOW: Screenshot of Jinghua Times article featured on the newspage at Sina.com].
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The mayor stressed yesterday that former Pengshui County secretary Lan Qinghua (蓝庆华) — who was removed from his post last December following a national investigation into the illegal jailing of Qin Zhongfei (秦中飞), a local government worker whose SMS poem angered Lan and other leaders — was being “dealt with” (处理) and had not been transferred (平调). However, a government announcement made through local Chongqing newspapers on February 17 listed Lan Qinghua as the newly-appointed vice director of Chongqing’s statistical bureau.
News of the mayor’s February comments regarding the reappointment of county official Lan Qinghua was reported in The Beijing News, one of China’s most respected newspapers, on February 28. The story also ran on major Web portals [Coverage by CMP]. The story quoted Wang Hongju as he responded to criticism of Lan’s reassignment in the national media, reportedly saying that considering Lan Qinghua’s work abilities they could not let him go without work (考虑到蓝庆华的工作能力,不能让他没有工作). Wang Hongju also said (reportedly) that because Lan Qinghua’s move did not involve either a promotion or demotion — he remains at the deputy departmental, or futingji (副厅级) level — public notification of the decision had not been necessary.
“Those words were put into my mouth by others,” the Chongqing mayor said yesterday, according to the Jinghua Times, a commercial spin-off of China’s official People’s Daily. “This [position attributed to me by The Beijing News] is clearly an absurd position, imposed on others to offer an occasion for criticism”.
“Someone who made such a low-grade violation (犯这种低级错误) and who has caused so much trouble for Chongqing — could I possibly say he has strong ability? In point of fact, I’m very unsatisfied with the work done by Pengshui [leaders]!”
MORE SOURCES:
As Grip of Censors Endures in China, A Satirical Poem Leads to Jail Time“, Washington Post, January 8, 2007
Follow-up to the Qin Zhongfei Case“, China Law Prof Blog, October 27, 2006
Chongqing police admit error in arresting author of satirical poem“, CMP, October 26, 2006
SMS case dropped“, Danwei.org, October 26, 2006
Update on the Pengshui SMS Case“, ESWN, October 26, 2006
Satiric SMS or Libel?“, Danwei.org, October 19, 2006
[Posted by David Bandurski, March 14, 2007, 10:47am]

Top GAPP official: user-generated content to be managed with new regulations on Internet publishing

The head of China’s top print media regulating agency said yesterday that newly emerging media platforms like Weblogs have “already drawn attention from relevant government offices” and stressed they would soon be brought under their supervision with the help of new management regulations on Internet publishing, according to the Beijing Morning Post [Chinese here]. It was not immediately clear what changes would be made to control the growing tide of user-generated content on China’s Web. [BELOW: Screenshot of today’s newspage at Sohu.com with coverage of GAPP announcement].
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Long Xinmin (龙新民), head of the General Administration of Press and Publications, said his agency planned to work with other departments to formulate a “Management Regulations on Internet Publishing”.
“With protecting the speech rights of citizens as the precondition, we will safeguard a healthy and vital Internet publishing environment,” Long was quoted by the Beijing Morning Post as saying. “We must face the fact that in an era when the Web is developing at a rapid pace, government supervision measures and methods face new challenges”.
MORE SOURCES:
Long Xinmin announces ban on issuing of shares by Chinese newspapers groups, FT, December 2006
Microsoft censors Chinese blogs“, BBC.com, June 14, 2005
The ‘blog’ revolution sweeps across China“, New Scientist, November 24, 2004
A list of favorite Chinese-language blogs from Danwei.org
[Posted by David Bandurski, March 13, 2007, 11:59am]

Source: Caijing magazine issue pulled on “examination” request from the Information Office of the NPC

According to an insider familiar with the situation, the most recent issue of China’s leading business journal, Caijing, was pulled after pressure from a prominent businessman prompted the Information Office of the National People’s Congress to request the issue be submitted for approval and its circulation postponed. CMP has not been able to confirm the account with other sources. [Coverage of pulled issue at WSJ]. [BELOW: Screenshot of Caijing Website, March 12, 2007].
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According to the source, the director of a Chinese firm was upset after a critical report appeared in Caijing earlier this year, and “rallied substantial strength in order to persuade Caijing” [to desist from further reporting on the story in question]. When Caijing refused to cooperate, the businessman “sought an opportunity for payback”, the source said.
The source claims the Chinese director used (动用了) the Information Office of the National People’s Congress to move against Caijing, saying its cover story for the March 5 issue, concerning China’s sensitive property law, had not been examined and approved.
Four or five days after Caijing submitted its issue for approval, authorities said “relevant articles had already been examined and approved, and no problems found”, the source said. But considering the interests of readers and advertising clients, Caijing had begun producing an alternative issue of the magazine as soon as it got wind of the NPC request for approval.
The source said the second version of Caijing — minus the original cover story — was circulating, but that the original issue had been destroyed by Chinese police.
MORE SOURCES:
China reneges on media freedom“, The Australian, March 12, 2007
[Posted by David Bandurski, March 12, 2007, 12:37pm]