The following commentary, written by former CMP fellow Chang Ping (长平), was published in Chinese last week by Deutsche Welle. We offer our translation here to help shed light on China’s recent move to combine its three major state-run broadcast networks into a single super-network to be called, in its external dimension, “Voice of China.”

A 2010 cartoon by Kuang Biao showing Chang Ping under pressure.
Most readers will remember Chang Ping as a news editor until 2001 at Southern Weekly, the relatively outspoken paper based in Guangzhou that has fallen on tougher times since a staff walkout there in 2013. He was later an editor at Southern Metropolis Daily, another paper under the Nanfang Daily Group with a reputation for pushing the envelope — but was forced from this position in 2008 after a strongly-worded commentary criticizing China’s policies in Tibet. Chang continued to write for various publications under the news group until he was finally forced out in 2011.
The essential argument Chang makes in this commentary is that the Chinese Communist Party has never at any point relinquished its Cold War rhetoric in the domain of news and ideology, and has never halted its preparation for an ideological showdown with the West. In fact, he says, the wealthier China has become, the more it has invested in its bid for ideological dominance. The recent announcement of the creation of “Voice of China,” says Chang, is only the latest chapter in the Party’s campaign of ideological opposition, which is colored by a nationalism driven by a narrative of victimization.
One of the most interesting assertions in Chang’s piece, however, is the reference toward the end to Mao Zedong’s 16-character mantra on guerrilla warfare as a way of understanding China’s international media push: “When the enemy advances, we retreat; when the enemy makes camp we harass; when the enemy is exhausted we fight; and, when the enemy retreats we pursue.” In his introduction to the China Story Yearbook 2014, almost two years into Xi Jinping’s (now theoretically unlimited) tenure, editor Geremie Barmé similarly referenced the 16-character mantra as a means of understanding Xi’s approach to foreign policy. “It is an approach, he wrote, “that purposely creates an atmosphere of uncertainty and tension.”
The 16-character mantra may offer more than just a metaphorical lens for understanding China’s actions globally. The West is suffering various forms of democratic exhaustion. The United States is retreating. And China, as evidenced by its second Human Rights Council resolution in nine months and other international actions, is clearly on the offensive.

Amazing, ‘Voice of China’ (厉害了,中国之声)
The Party Governs All (党管一切)
“The organizational structures of China Central Television (China Global Television Network), China National Radio and China Radio International are now eliminated. The original names are to be retained domestically, while externally they will now be all known under the name ‘Voice of China.'” This is a passage from the Chinese Communist Party document called Program for the Deepening Reform of Party and Government Organs, a document that is full of word usage and grammatical problems — suited to the rashness and ignorance of leader in the new era.
Many internet users [in China] gleefully shared a joke about a report on Xinwen Lianbo, the official nightly news program, that went: “News from this station: this station is now eliminated.” But in fact the intent of the Program was not to eliminate these media, but rather to combine several official media into a single entity, renaming it the “Central Radio and Television Network,” to be called “Voice of China” (中国之声) externally.
I suspect that my colleagues at Voice of America and Deutsche Welle (meaning “German Wave” but translated into Chinese as “Voice of Germany”) feel a certain strangeness at this. Radio France Internationale (RFI) has recently been referred to the Chinese official Party media Global Times as “Voice of France.” Other media similarly named include “Voice of Tibet” (西藏之声) and “Voice of Taiwan” (台湾之音) — and in history there was “Voice of Free China” (自由中国之声) and “Voice of Asia” (亚洲之声). All of these media perhaps feel that they are different from one another, but in the eyes of the Chinese Communist Party they are all essentially “voices of the hostile foreign forces” (境外敌对势力之声), and China must have in response its own “voice.” Moreover, that voice must be even more powerful. Make no mistake, this naming of China’s new network is no mere coincidence, but a purposeful collision with your names.
The Cold War Isn’t Over
Thirty years after an end was declared in the Cold War, this assertion has been constantly in doubt. Quite a number of articles in the New York Times in recent years, written by a range of observers, have pointed out that the Cold War as an ideological struggle has never passed.  Unfortunately, most of the attention has turned on Russia, and has overlooked the importance of China’s role. But today, China’s influence surpasses that of Russia in a number of areas, and [overlooking this fact) is an error that researchers cannot afford to make.
Over more than half a century, the Cold War media of which “Voice of America” was most representative sought to break through restrictions on information in the socialist camp, and to spread Western concepts of democracy. They offered massive amounts of news and cultural programming, reaching audiences through shortwave radio, and made huge contributions to the victory of the West.
After an end to the Cold War was declared, and the West underwent an ideological shift, these media said goodbye to their old mission and entered a new era. They sought an exit from their Cold War mindset, to tone down their propaganda hues, and to become more objective, independent and comprehensive modern media. This didn’t happen just in the media. The think tanks that had been supported and funded by the government during the Cold War experienced similar changes.
Twenty-eight years ago, Chinese students and city residents set the stage for dramatic change. Very quickly, the socialist camp collapsed [on a global scale] and those on the front lines in China fell in a bloodbath. Western societies, eager to celebrate their victory, buried their heads in the sand and believed that China had opted into a new international order. China feigned civility on the one hand, while declaring on the other that “Western hostile forces have never given up their desire to destroy us.” Not only did China not, as the West did, remove, disband and transform its “forces” deployed for media and intelligence activities, but in fact it continued to invest greater resources in its Cold War thinking as it grew in economic strength, building a formidable external propaganda system. “Voice of China” is one result of these efforts.
While one side unilaterally declared an end to the Cold War, entering a post-Cold War era marked by tolerance and diversity, the other side strengthened its state propaganda apparatus, making a large-scale attack on the free world. “Voice of China” can work unhindered on the global internet, while Voice of America, Deutsche Welle, Radio France Internationale and others are restricted by the Great Firewall, left an environment arguably worse than that of the shortwave radio environment during the Cold War.
Chinese on the one hand have brittle glass hearts, so ready to make nationalist declarations of victimization. On the other hand, they act with utter lack of consideration over discrimination against Africans in their official Spring Festival Gala, show contempt online for “Ah San” (a pejorative reference to India), “Bang Zi” (referring to Koreans), “Monkey” (referring to Vietnamese), and “Ghost” (referring to Japanese). What is going on in their heads? When Chinese authorities unleash campaigns to “oppose Christmas,” but also talks about pushing “Spring Festival culture” out into the world — what kind of logic is this? People in the West can very easily spot the unfairness here, but in the nationalist ideology trumpeted by the Chinese government this is characterized as “our victory.” By the same logic, the weakening in firepower among the various “voices of the hostile forces” (境外敌对势力之声) does not call for a transformation of the ideological stance [in China], but instead means “China is amazing” (厉害了我的国). [NOTE: “Amazing China” is the title of a patriotic film released in China last month, becoming the highest-grossing ‘documentary’ of all time in the country.]
The attack prepared by “Voice of China” can be viewed against this ideological backdrop, an incarnation of Mao Zedong’s “small thug strategy” (小流氓战略方针) [or his 16-character mantra on guerrilla warfare]: “When the enemy advances, we retreat; when the enemy makes camp we harass; when the enemy is exhausted we fight; and, when the enemy retreats we pursue.”
Western societies cannot possibly retreat to the point of the Cold War Era. But at the same time they must face the challenges brought by the rise of China.
Chang Ping, a veteran Chinese journalist and commentator, currently lives in Germany. 

[Featured image by Gwydion Williams, available at under Creative Commons license.]

David Bandurski

CMP Director

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