A March 2018 article sourced to China Central Television bears the headline: “In These Sectors China Has Chalked Up Many ‘World Firsts’!”
Online recently, articles talking about how “America is afraid” (美国害怕了), or “Japan is terrified” (日本吓傻了), or “Europe is filled with regret” (欧洲后悔了) have earned a great deal of hits. But read through these instant-hit articles and you see that they have little fresh to offer, and in fact are cause for concern. For example, some of them exaggerate and generalize and shout out that “In These Sectors China Has Chalked Up Many ‘World Firsts’!” (在这些领域，中国创下多个“世界第一”！无人表示不服).
Some engage in arbitrary overrating, subjecting themselves to ridicule, shouting things like, “Never Fear: China’s Technological Strength Has Surpassed America, Reaching World #1” (别怕，中国科技实力超越美国，居世界第一).
Others resort to wishful thinking, accepting at face value isolated phrases from overseas and exaggerating them into “China Occupies the Center of the World Stage” (中国在世界舞台上占据中心位置) and “China is Now the World’s Largest Economy” (中国现在是全球第一经济体). The blustering articles have, first of all, not real facts to support them; second, no content to serve as blood and muscle; and third, no intellectual value whatsoever. They are just empty shells that cannot withstand the least bit of breeze. We have to understand that an article will not grow more colorful just because it makes a boast, and the country will not grow stronger because it is arrogant. If we excite such extreme emotions, and if we spread such prejudices, this could easily become a case of “Yelang thinking highly of itself” (夜郎自大), in which we arrogantly blow our own trumpet, and lead our society into a cognitive trap of splintered information and automated thought.
In communication studies there is a viewpoint that says that “the best editor is definitely an expert salesman.” For some media, boasting and arrogance has become like a huge balloon constantly inflating, in danger of bursting at the slightest touch. . . But the news is not about feeling pleasure (爽文). If you only think about sales and never about nutrition (讲营销不讲营养), if you only think about eyeballs and not about responsibility, you mislead the masses — even if it earns you a moment’s burst of traffic.