Now Executive Director of the China Media Project, leading the project’s research and partnerships, David originally joined the project in Hong Kong in 2004. He is the author of Dragons in Diamond Village (Penguin), a book of reportage about urbanization and social activism in China, and co-editor of Investigative Journalism in China (HKU Press).
Earlier this month, China Daily, the Chinese government’s flagship English-language newspaper, signed a strategic cooperation agreement with the Shaanxi provincial committee of the Chinese Communist Party. The agreement, following the trend of central-local coordination in state-led soft power attempts, illustrates the persisting role of the newspaper group and other central CCP-run media outlets in China’s international messaging efforts.
The framework agreement between China Daily and the Shaanxi Provincial Party Committee’s Propaganda Office was signed in the provincial capital of Xi’an on August 18, with China Daily Editor-in-Chief Qu Yingpu (曲莹璞) and Shaanxi Party Committee Standing Committee member Sun Daguang (孙大光) presiding over the ceremony.
Sun highlighted that the provincial party committee’s recent plenary session passed opinions on accelerating the construction of a “culturally strong province” (文化强省), which include new deployments for international communication work. He described China Daily as “a main force in our country’s international communication.”
Representing his outlet, Qu outlined its role in implementing President Xi Jinping’s directives and the party’s policies, stating the organization is “promoting systematic changes and building a more effective international communication system” (推动系统性变革,构建更有效力的国际传播体系).
Selection of China Daily Strategic Partnerships Since 2020
The partnership reflects President Xi Jinping’s broader directives to remake China’s external propaganda efforts, including his call during a collective study session of the Politburo in May 2021 to present China as “credible, lovable and respectable” (可信、可爱、可敬) to international audiences. Xi has emphasized the need for China to enhance its global narrative power and improve its international image through coordinated messaging between central and local authorities.
Part of this strategy has brought about the nationwide formation of a growing network of international communication centers (国际传播中心), or ICCs. These leverage local media groups and focused local narratives, with the aim of expanding China soft power efforts from the bottom outward. But the partnership between Shaanxi province and China Daily is also a reminder of how important well-funded central-level state media remain to China’s external propaganda efforts.
The China Daily agreement with Shaanxi this month establishes cooperation in content supply. The two sides have also committed to expanding international communication channels, which could mean co-running accounts on major overseas platforms like Facebook and Instagram that are blocked in China. As talent is a persistent shortcoming at the provincial level and below, they have also agreed to build international communication talent teams, as well as strengthen youth international communication and exchange.
This framework mirrors similar partnerships China Daily has established with other provincial authorities as part of a coordinated strategy to localize international messaging efforts and support local jurisdictions — and even universities (see table above) — that are often less familiar with global media dynamics.
Earlier this month, China’s top control body for the internet and social media released its updated list of approved internet news information sources, a roster of outlets first issued a decade ago to curtail the sharing of articles and news reports by unauthorized sources — those without close Chinese Communist Party (CCP) and government ties. The publication of the list starting in 2015 was part of a general tightening of control over news and information in the early Xi Jinping era, as the internet and social media came to dominate news consumption.
The 2025 list from the Cyberspace Administration of China (CAC), issued on August 14, includes 1,456 government-run media outlets whose content can be legally republished by other websites and news platforms — a carefully selected group that is meant to establish the CCP’s dominance over news content in China. All digital media platforms are forbidden from republishing news stories that originate from sources not included on the approved roster, including international media as well as public accounts on major platforms like WeChat and Weibo.
CAC Approved News Sources List
CAC Approved News Sources List (2021-2025)
Category
2021
2025
Change
Growth Rate
Total Sources
1,358
1,456
+98
+7.2%
Central Level
286
286
0
0%
Provincial Level
992
1,074
+82
+8.3%
Government Platforms
80
96
+16
+20.0%
Source: Cyberspace Administration of China
The Cyberspace Administration of China (CAC) first introduced the system in 2015 as part of broader internet governance reforms under Xi that include the formation of the CAC as a powerful control and oversight body for cyberspace. The inaugural “Source List” included Caixin, a professional news outlet founded in 2009 by the highly-respected editor Hu Shuli (胡舒立), but the list was further tightened during the second iteration in 2021, at which time Caixin was removed. The 2021 list contained 1,358 approved sources, nearly four times the number in the 2016 list of just 340. These changes reflected the addition of official government accounts within the country’s expanding digital news ecosystem.
The CAC explained that the 2021 update followed three priorities: “adds a group” of trusted sources adhering to correct political orientation, “verifies a group” to update closures and name changes from institutional reforms, and “eliminates a group” of units with “poor regular performance” or lacking influence.
While the overall list grew by just 7.2 percent between this year and 2021 — from 1,358 to 1,456 sources — the distribution of this growth tells a more complex story about Beijing’s information control strategy. Central-level sources remained unchanged at 286 units, suggesting authorities consider the media structure at the national level to be complete. Provincial-level sources, meanwhile, expanded by 8.3 percent (from 992 to 1,074), reflecting efforts to strengthen regional information control infrastructure. This mirrors the trend since 2018 of encouraging the development of local and regional communication hubs, including the creation of “international communication centers” (国际传播中心), or ICCs, which are meant to enhance CCP messaging globally by leveraging provincial, city and county-level media resources.
Government platform sources showed the most dramatic growth at 20 percent, jumping from 80 to 96 units. Among the new additions are several municipal government social media platforms, including the official WeChat accounts of Shenzhen Municipal Government and Chengdu City Administration, reflecting a push in recent years to centralize local news creation by government agencies while adapting to social media-driven information consumption.
The CAC warned that websites not adhering strictly to the approved source list “will be punished according to law and regulations.”
At 6 a.m. on July 28, a wall of water inundated the small town of Taishitun (太师屯), barely a two-hour drive from central Beijing. The floodwaters — flowing at 1,500 times the normal rate of the Qingshui River, which usually trickles slowly through town — burst the banks and surged through streets and alleyways. While many residents found shelter on rooftops, the 62 residents of a local elderly care home had few options: 80 percent were unable to walk. The waters moved so swiftly that rescue workers could not reach them for three hours. By 10 a.m., 31 residents were dead.
The Taishitun care home tragedy accounted for the majority of Beijing’s 44 flood casualties during torrential rainfall last month. Yet the story, typical of disaster coverage that China’s leadership has long feared could raise questions about readiness and responsibility, received cautious treatment from Chinese media.
In Action, Never Inaction
From the outset, propaganda authorities sought to turn attention away from the death toll, and away from the more jarringly human aspects of the story. The focus was on the actions and declarations of central and local leaders, projecting an image of selfless leadership on the front lines.
In Party and commercial newspapers alike, and in the news apps that mirrored their messaging, the focus was entirely on high-level statements urging rescue and relief efforts. On June 29, the day after the floods struck Tashitun, the Beijing Daily (北京日报), the official newspaper under the city leadership, included just one tiny image on its front page — of three digging machines at work, but no hint of the human cost. Leading were statements about Xi Jinping’s “important instructions” (重要指示) and their response across Beijing and Hebei.
A left, the front page of Beijing Daily on July 20. At right, the commercial Beijing News.
On the front page of the more commercial Beijing News, which is also under the Beijing city leadership, Xi Jinping’s words again had top billing. There was a large image. But again, it was a scene of rescue — all hope harnessed for impact, and not a whiff of despair.
When emotion did enter the official narrative, media outlets again forefronted Party leaders. The story was about their empathy as they grappled with the immensity of the situation, or about their selfless dedication.
The most direct expression of emotion came on August 1 from Yu Weiguo (余卫国), the top official in Beijing’s Miyun District, who made a rare admission during a press conference that they had been inadequately prepared. “For a long time, the nursing home’s location in the town center was considered safe, and our emergency plans did not include it in the evacuation range,” said Yu. “This shows our plans had loopholes, and our understanding of extreme weather was insufficient.”
Yu admitted to the inability of the emergency services to reach the home in time, and made a rare public apology that the care home had been overlooked in local government flooding plans. “These elderly people were about the same age as my parents,” said an emotional district Party secretary Yu Weiguo. The Beijing News ran an article on the press conference, as well as a piece with Party Secretary for Beijing Yin Li (尹力) visited the silted-up care home and relayed his plans for safety guarantees for the future.
During the first 24 hours, these remarks were widely reported by other outlets, including Shangguan News (上观新闻) and the state broadcaster China Central Television. News sources also more readily reported the death toll.
This pattern is a familiar one when it comes to official treatment of disaster stories. In the initial phase, as the tragedy (a word the leadership will rarely ever use) is fresh, the authorities will struggle to balance the need to inform a concerned public, allow emotion to be directed then dissipated, and ensure that media are restrained. The situation can be complicated by the chaos of a fast-moving situation, and by bureaucratic wires that get crossed.
For journalists and outlets that hope to push the bounds of reporting, this confusion can equal opportunity (借题发挥). Statements by officials, particularly from the scene, may be interpreted as a green light — or at least political cover — for reporting. The Beijing News (新京报), known in the past for its more freewheeling reporting, with hints of that old spirit re-emerging in recent months, sent a journalist to the scene and published a piece by close of business the same day the story emerged.
But the window is often narrow. Just as outlets are scrambling to get reporters to the scene, propaganda authorities are working to wrestle back control. A typical missive that might come down from on high: “Do not look back” (不要回顾). The phrase is code for deep reporting, fact finding, and storytelling — those things that are likely to emotion, even anger, toward the more human dimensions of the tragedy, including human error.
Moving On From the Loopholes
One of the first signs that the flood story was pivoting away came as references to the death toll were suddenly taken down. In some cases, lingering references to Yu Weiguo’s press conference also focused on the recitation of statistical points, avoiding any mention of more sensitive admissions like “our plans had loopholes.” Significantly, the original report from the Beijing News mentioned above went dark. Multiple reports from the professional news outlet Caixin (财新) reporting the incident were also removed, including one claiming that local residents had not been given prior warning of the dangerous floodwaters.
But it was also at this point that the clearest hints of more assertive professionalism emerged from the first round of deeper reporting.
On August 3, Sanlian Life Weekly (三联生活周刊), a general affairs magazine, published a long-form article full of eyewitness accounts that gave life to the tragedy. Among those interviewed was Li Meihua (李梅花), whose sister was among the 31 victims who had been trapped inside the elderly care home. Her son, in fact, had until recently been cared for at the facility, and the story began a deeply human account of what might have been:
When news broke on July 31st about 31 deaths at the Taishitun Town Elderly Care Center, Li Meihua shuddered. She felt fortunate. Just 20 days earlier, due to the scorching weather, she had brought home her son, who suffered a cerebral thrombosis and was partially paralyzed. She couldn’t bear to think about the “what ifs.”
The crucial difference in the case of the Sanlian Life Weekly was the way it combined on-the-ground reporting and gripping local accounts alongside official statements — including Yu Weiguo’s admission about lack of preparedness. Far from a report about swift and efficient action, it was a portrait of a community abandoned to the floodwaters. But it was clearly too much for the authorities, whose priorities had already shifted to preventing such acts of factual reflection. It was pulled from the internet within 24 hours.
Such signs of more probing coverage — even if faint and fleeting — are a welcome reminder that there is life beneath the ice.
Sanlian Life Weekly is an outlet that produced quality in-depth reporting in the early 2000s, including a 2014 report on Bo Guagua, the son of the fallen official Bo Xilai. Like the Beijing News and Caixin, it is an outlet that has quietly endured a widespread contraction of space over the past 15 years, worsening considerably under the press policies of Xi Jinping, who has emphasized the principle that media must do the bidding of the Party, and must adhere strictly to “public opinion guidance,” a legacy of the 1989 Tiananmen Massacre that links media control to social and political stability. In this environment, acts of resistance from the media have been exceptionally rare. When they do emerge, they should at least be acknowledged, if not exactly celebrated. That outlets like Sanlian Life Weekly, which is helmed by the naughts-era investigative reporter Li Honggu, continue to seize space, even if they are forced back, is a welcome sign that Chinese journalism still has a pulse.
Remember that time the Chinese Communist Party’s official People’s Daily newspaper sharply criticized chipmaker Nvidia over allegations that its H20 chip had “backdoor” vulnerabilities? Yeah, never happened. I’ll explain.
On July 31, the Cyberspace Administration of China summoned Nvidia to explain security concerns it had aired in a public release related to its concerns over its H20 chip. The CAC claimed that US lawmakers had previously called for exported advanced chips to be equipped with tracking and positioning functions, and that American AI experts had revealed that Nvidia’s tracking and positioning technologies were “already mature,” to use the CAC’s language.
Nvidia strenuously denied the allegations, saying that “Nvidia’s chips have no backdoors and do not allow anyone to remotely access or control them,” according to Taiwan’s United Daily News. The next day, headlines in Chinese and English around the world reported that the Chinese Communist Party’s official People’s Daily had published a commentary called “How Can I Trust You, Nvidia?” (英偉達讓我怎麼相信你), warning that cybersecurity breaches could trigger nightmare scenarios and declaring that “safeguarding cybersecurity is just as important as protecting national territory.”
Four of the many media that reported in the past week that the People’s Daily newspaper had sharply questioned Nvidia over security backdoors. From top-left clockwise: Initium, Reuters, Silicon, HK01.
When you understand the highly disciplined nature of the editorial process within the flagship newspaper of the CCP, which can be read as signal tower transmitting views from the top leadership, then you understand how serious the commentary in question would be. At just 20 pages on its fullest day, with anywhere from two to seven pages being ads, the People’s Daily is precious political real estate — and it is reserved for seriousness.
Make no mistake: a signal to Nvidia about its alleged security vulnerabilities on the commentary page of the People’s Daily would be serious. But that is not — not exactly — what this was.
“Your Party newspaper commentary guy here.”
In fact, the “How Can I Trust You, Nvidia?” commentary was not published in the print newspaper. It was posted to the “People’s Daily Commentary” (人民日报评论) account on the popular Chinese social media and messaging app WeChat.
Some of you are already saying: What difference does that make? A lot of difference. Sure, this commentary was also “official” in important ways. It was written by Meng Fanzhe (孟繁哲), a boy-faced commentator at the People’s Daily who has been cited jointly as an editor of the page-five commentary section of the paper.
But there are many layers of “official” in China, and these can be (and are) exploited by state media for varying strategies.
This was not a stern commentary of reprimand in the pages of the People’s Daily. It was an unmuzzled and more tonally personal rebuke that was tailor-made for viral dissemination on social media. If you look at the commentary in context — and how many media reporting the story actually did this, I wonder — it is clear that this is exactly how it was pitched. Meng was pushed out to center stage and his youthful face presented to the audience — something that the People’s Daily newspaper never does. His written commentary was accompanied by a video version for the chummy series “The Comment Guys Speak” (评论君开讲).
To see just how invisible Meng Fanzhe generally is at the People’s Daily, check out this in-site search at the People’s Daily Online portal (also, mind you, not the same thing as the newspaper), which yields exactly 0 results. At people.cn, which skews heavy toward content from the newspaper, he does appear, nearly always in his role as a joint editor on page five. He has also managed a handful of front-page commentaries like this earnest one on flood season vigilance from the “Today’s Talk” (今日谈) column.
Meng was pushed out to center stage and his youthful face presented to the audience — something that the People’s Daily newspaper never does.
Then, importantly, look at how Meng identifies himself in his post. He finishes with the buddy-buddy line: “Your Party newspaper commentary guy here. I welcome everyone to leave comments and share your views and opinions.” But he never identifies himself as “a People’s Daily commentator” (人民日报评论员). Why? Because that is the ultra-serious suit-and-tie designation for official commentaries that speak clearly to the consensus views of the leadership. Here, instead, we have the suits nudging a youthful voice out into the open, as if to say: “Fanzhe, go toy with Jensen Huang and the Nvidia people. Let’s make them squirm a bit.”
This is the important distinction that perhaps every media outlet reporting on this story missed. And how, in fact, they all collectively became part of the viral wall of intimidation facing Nvidia in China. This was not a statement from the Party’s lectern. It was an attack-dog tactic, not unlike the way the Global Times, a pugnacious spin-off of the People’s Daily, is often used to gnash its teeth, even when the flagship newspaper keeps its rhetorical cool.
Speaking of the Global Times, we can also note in this case how its former editor-in-chief Hu Xijin (胡锡进), a Party media guy through and through, referred to Meng’s commentary. Writing on Weibo about the WeChat post — it was never anything more — he pushed the piece as a “Party newspaper blockbuster commentary” (党报重磅评论). Hu’s “blockbuster” language perfectly encapsulates the nature and intent of Meng Fanzhe’s viral commentary, which was meant to kick up a storm because a storm might be useful. Hu did not call it a People’s Daily commentary.
Following speculation last month that Chinese leader Xi Jinping was facing internal challenges to his power, and that he had experienced a marked decline in prestige in China’s official media, we looked at his performance in the front-page headlines of the official People’s Daily — a fair if imperfect reflection of the prevailing internal consensus.
How do things stand now at the close of July?
By our latest front-page count, Xi Jinping’s performance remains consistent. The dip since 2023 is consistent with historical patterns, where steep jumps in frequency for the top leader can be seen in the wake of Chinese Communist Party (CCP) congresses. The first half of 2023 understandably brought a sharp incline in the use of new buzzwords and phrases from the political report to the 20th National Congress of the CCP, held from October 16-22, 2022.
Terms like “Chinese-style modernization” (中国式现代化) and “new form of human civilization” (人类文明新形态) were naturally pushed with renewed vigor in the state media from January onward, defining the ideological status quo of the post-20th period. And other Xi Jinping staples, like the “Two Unshakeables” (两个毫不动摇), followed suit.
In the short term, it is not unusual to see apparent gaps with previous performance emerge. These can close as important events, such as plenary sessions or important foreign policy exchanges, drive a burst in front-page coverage.
The most crucial point to bear in mind is the extreme and persisting gap between Xi Jinping and all other members of the party’s Politburo Standing Committee (PSC). Xi maintains a commanding lead in the party’s internal messaging. We can also note that no other members of the PSC have made clear advances in terms of front-page performance.
For those asking whether or not a power struggle is underway in China, you are asking the wrong question. Of course there is struggle. This is the nature of politics under the CCP. The only real question is: What kind? As we near the next National Congress in 2027 — for which the midpoint passed in April this year — we can naturally expect various forms of jockeying and positioning. Our point is that these moves and shifts are not yet visible in the state media headlines.
We will certainly keep you posted.
On July 15, journalists investigating consumer reports of substandard electrical cable products at an industrial park complex in the southern Chinese province of Hunan were attacked by the executive of a cable company during a reporting visit to the firm’s offices. In an altercation that was caught on video and took social media by storm, the man was shown smashing a reporter’s filming equipment to pieces.
As the story turned on the perpetrator of the violent act, a 42-year old boss at Hunan Fengxu Cable Company (湖南豐旭線纜有限公司) identified only as Mr. Xie, the All-China Journalists Association (ACJA) — an ostensible professional association for the media that more fully represents the interests of the ruling Chinese Communist Party (CCP) — spoke out in support of the reporters. In a sanctimonious missive, the association declared that “interviewing is a journalist’s right” (采访是记者的权利).
Before and after sequences of Mr. Xie’s act of smashing the reporter’s camera were shared widely across media and social media.
It was a welcome idea, certainly. But it was also deeply hypocritical coming from a Party-run association the puts politics and news control at the forefront of its work, perpetuating and defending Xi Jinping’s vision of the press as a tool for the Party’s interest and for “positive propaganda.”
Since Xi’s press policy took full shape in February 2016, it has revolved around the notion of the “Four Firm Adherences” (四个牢牢坚持), which uphold 1) the CCP nature of the media (essentially, serving the Party); 2) the Marxist View of Journalism (which again puts the Party at the center); 3) “correct guidance of public opinion,” a buzzword for media control to maintain social and political stability dating back to the political turmoil of 1989; and 4) “emphasizing positive propaganda” (正面宣传为主), the principle that media should generally avoid critical reporting in favor of the uplifting and constructive.
Needless to say, these four interlocking concepts — which the ACJA has dutifully upheld — are a recipe for compliance and lack of agency. To the extent that Chinese media have turned their CCP-given powers to playing a monitoring role, this has happened through what is generally known as “supervision by public opinion” (舆论监督), a concept unique to China’s highly controlled press environment. This form of supervision generally entails press reporting of small-time abuses that do not touch directly on the interests of the Party-state. And more recently, in a further reigning in of journalists in which the ACJA has played an active role, Xi Jinping has emphasized the unity of “supervision” and “positive propaganda” — meaning that coverage should direct through positivity and praise, rather than correct.
It was around this much mythologized notion of supervision that the ACJA and state media shaped their outrage over the destruction of the reporter’s filming equipment in Hunan. In its high-minded statement, the association affirmed that “legitimate supervision by public opinion is protected by law” (正当舆论监督受法律保护). Who gets to decide what types of probing coverage are “legitimate”? The answer, again, is the Party, as the “Four Firm Adherences” make clear.
Despite his emphasis on anti-corruption, Xi Jinping has severely constrained the already limited supervisory role of China’s press, viewing the war against corruption as a matter of internal CCP “discipline” rather than outside supervision.
In fact, despite his reputation for centralizing and consolidating political control, Xi has actually empowered leadership at every level of China’s vast bureaucracy to determine news coverage and its constraints. Local authorities now exercise more control over media than at any previous point in the reform era. News feeds at major online outlets like Shanghai’s The Paper (澎湃) are filled with news and promotional releases from government-run social accounts, a vast web of self-promotion. Crime and legal news? Don’t look to your local journalism team. The story has been covered by a ”police incident report” (警情通报) directly from a district or city police precinct.
Swatting at Flies
Against this backdrop of strict press control and local information empowerment, the ACJA’s talk of journalist’s rights does not accord with political realities. The true right to report is vested in those who wield political power, which is why only protected state media outlets can pursue “supervision” in China today against small-time consumer concerns, or malfeasance by small companies and individuals. This is sometimes referred to critically in Chinese as “swatting flies and letting tigers run free.”
Even these state media journalists are not safe from harassment when reporting local stories. In one recent case in March 2024, a filming crew from the Party-run China Media Group (CMG), reporting for the state broadcaster China Central Television (CCTV), was hustled away from the scene of a deadly gas explosion in Henan province during a live broadcast. How could that happen? Because the real media policy at the state-level, and therefore at every level beneath, is information suppression. What really unfolded on live television last year was not about journalists exposing the truth to the public. Rather, it was about who would exercise what level of control over the story. It goes without saying that CMG and CCTV, which are directly under the Central Propaganda Department, have their own “discipline” to enforce.
Nevertheless, as the ACJA spoke up over the Hunan incident this month, CCTV was quick to amplify the language about journalists’ rights. Provincial-level state outlets followed suit. Jilin province’s state-run news site declared in a commentary that it was nonplussed by the events at the industrial park complex in Hunan. “It is hard to believe that such violations of journalists’ legitimate rights could occur in broad daylight in a society governed by law,” it wrote.
In what might be regarded as a blatant violation of Party orthodoxy outside this moment of state media outrage, the Jilin commentary ventured even to say that legal protections for journalists are necessary because “only then can the news media properly serve as the sentries of society.” We should remember that the CCP’s Document 9, released in 2013, explicitly attacks the notion of the press as “society’s public instrument.”
As a matter of policy, China’s media are most definitely not “sentries of society.” As the “Four Firm Adherences” make clear, they are to do the CCP’s bidding, and to defend its interests — even if that means crushing a story, pulverizing facts, or smashing cameras.
As shocking as the scene outside the Hunan Fengxu Cable Company might have been, nothing whatsoever about it is difficult to believe. China’s constitutional right to freedom of expression is routinely trampled by a system that pulls journalists back from breaking stories, directs them to avoid sensitivities, and obliterates online posts in the millions.
Mr. Xie is not a monstrous outlier. He is a raw and rough allegory for the system as it was designed.
In a story that topped headlines and internet chatter in China last week, Dalian Polytechnic University in China’s northern Liaoning province sparked outrage by expelling a 21-year-old female student for appearing in videos posted nearly seven months ago to the Telegram account of a visiting Ukrainian esports player. Videos of the student in the visitor’s hotel room showed nothing sexually explicit, and it was unclear why the videos had become an issue now, but the university responded vehemently with a public statement naming the student and accusing her of “improper association with foreigners” (与外国人不当交往) that had “damaged national dignity and the school’s reputation” (有损国格、校誉).
The story ignited a fierce debate across Chinese social media over institutional overreach and gender double standards, trending on Weibo on July 13.
Media commentator Zhang Feng (张丰) criticized “sexual nationalism,” arguing that while Chinese men dating foreign women might be seen as acceptable or even deserving praise, the opposite invites fury among sexist males who see Chinese women as property of men and the state. Xiaoxi Cicero (小西cicero), a writer who posts on WeChat, asked whether the same nationalist uproar and expulsion would have followed had a young Chinese man been shown on video with a visiting foreign woman.
The esports player, Danylo Teslenko, also known as “Zeus,” removed the videos within several days, and apologized publicly for sharing what he called “too personal” content. By that point, however, the story had already grabbed headlines in China and around the world — revealing stark contrasts in ethical journalism standards.
While major international media outlets likeThe New York Times and the Associated Press withheld the victim’s name citing privacy concerns, Chinese domestic media extensively published her full name after the university included it in their official expulsion notice.
As the backlash grew, however, there was a clear effort across the media to scrub her name and replace it with references to her surname or general phrases such as “female student.” At Shanghai’sThe Paper, original reports mentioned the student’s full name, which was later substituted for “Li XX.” Readers noticed the change. “So, you’ve swapped out ____ for ‘Li XX,'” said one.” Even posts on public accounts like this one that purported to come to the victim’s defense shamelessly named her, and continued to circulate prurient images from Teslenko’s Telegram channel.
As Chinese-language media in Hong Kong, Taiwan and Southeast Asia reported the story, they generally avoided naming the victim. This did not stop some, however, from squeezing the story for its sensational impact. At Taiwan’s Liberty Times (自由時報) on July 13, the victim was referenced only as “a Chinese female student (中國女大生), but the outlet played up the sexual element of the story by prominently featuring a blurred image of the student playfully sticking her tongue out. A report by Hong Kong’s HK01 similarly avoided mentioning the victim by name, but included a photo gallery of images previously on Teslenko’s account.
Responding to a push from the central leadership to supercharge international communication at the local level, China’s southern Guangdong province launched four new digital platforms this month. Going live on July 2 alongside the release of a glossy propaganda film called “Go Guangdong” (够广东), the platforms include IP Guangdong, INFO Guangdong, LIVE Guangdong, and GO Guangdong.
Provincial propaganda officials have lauded the online portals as new forms of “citizen-based external propaganda” (人人外宣), and state media have suggested they mark an innovative departure from previous top-down approaches to global communication. But the sites, and the plans announced alongside them, have the same underlying flaw as all external media communication conceived by China’s leadership in the name of “enhancing cultural soft power.” The point is power first, never culture. As for “soft,” these initiatives involve aspects of outright deceit that clearly mark them as classic iterations of sharp power.
Backyard Story Furnaces
In their basic concept, Guangdong’s new platforms are echoes of Xi Jinping’s top-down reconfiguration of external propaganda since around 2018, a process accelerating from 2021 onward. That reconfiguration enlists provinces, cities and even counties across the country in a more localized mobilization of messaging — including through a rapidly growing number of “international communication centers” (ICCs). The Chinese Communist Party’s objective is to augment past forms of large-scale and top-down global broadcasting — think CGTN and China Daily — with local voices and narratives.
As the new portals were brought online, propaganda officials in Guangdong hyped what they called an international communication ecosystem in which “everyone can participate and everyone can communicate” (人人可参与、人人能传播). Initially, that might sound like a loosening of state control over international communication, or even an empowerment of grassroots voices. It is not. In fact, it is something starkly familiar — the mobilization by central authorities of local energies, expanding outward and downward by fiat. It is, if you will, the backyard furnace (土法炼钢) approach to external propaganda in the 21st century.
This provincial initiative in Guangdong is premised on a two-fold strategy. First, it aims to make active storytellers of passive audiences, meaning that ordinary Chinese and international creators (such as artists and influencers) can become global communicators by using a built-for-purpose content portal. Second, services for foreign nationals in the province, such as planned cultural exchanges, are to be utilized as communication assets (“服务力”转化为“传播力”) — meaning that the provincial propaganda office has an active plan to exploit foreigners as propaganda resources in the name of service provision.
How exactly will this work?
IP Guangdong is the primary portal for the first of these two approaches. The bilingual creative platform actively solicits submissions from international content creators worldwide. The system aggregates visual materials including photographs, videos, and design elements around eight themes showcasing Guangdong’s economic vitality and cultural achievements. The platform has opened registration, submission, and collaboration functions to global creators, it says, seeking to activate and use creative forces internationally.
Like all four of these new platforms, IP Guangdong is under the direct control of Guangdong’s propaganda office and is operated through its existing state-run media structure. An ICP search for IP Guangdong shows that it is run by Today (Guangdong) International Communication Co., Ltd., a subsidiary of the Nanfang Media Group, the conglomerate under the provincial CCP committee that publishes the official Nanfang Daily newspaper.
Click on the interactive graphic below to view these connections.
How IP Guangdong Connects to the State
How IP Guangdong Connects to the State
Level 5
Reset
IP Guangdong Platform
Digital Interface
CLICK TO SHOW CONTROLLING ENTITY
Today (Guangdong) Communication
今日广东国际传播有限公司
Technical Implementation
CLICK TO SHOW CONTROLLING ENTITY
Nanfang Media Group
广东南方报业传媒集团有限公司
Media Operations
CLICK TO SHOW CONTROLLING ENTITY
Propaganda Office
广东省委宣传部
Ideological Oversight
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Provincial CCP Committee
广东省人民政府 | 中国共产党广东省委员会
Ultimate Authority
CLICK TO SEE FULL HIERARCHY
Provincial CCP Committee
广东省人民政府 | 中国共产党广东省委员会
Propaganda Office
广东省委宣传部
Nanfang Media Group
广东南方报业传媒集团有限公司
Today (Guangdong) Communication
今日广东国际传播有限公司
IP Guangdong Platform
IP Guangdong Platform
A report from the official People’s Daily newspaper claimed earlier this month that IP Guangdong already hosts 712 individual creators and 76 institutional participants. The platform, which enables global registration — and says it offers opportunities for overseas distribution, copyright trading, and exhibition — clearly hopes to become something of an international gathering point for Guangdong-focused content creation. On its Facebook account earlier this month, The South, a rebranding of the former Guangdong Today website, urged its followers to “co-create the world’s next favorite Guangdong story.”
While the platform clearly wishes for international participation, the current contributor breakdown between domestic and foreign participants is not specified, and the draw for international content creators is difficult to imagine. What interest, short of direct payment from the Guangdong government, could content creators possibly have in using this portal over channels like Instagram or TikTok where a truly international reach is possible?
It only makes sense that propaganda authorities in Guangdong have not thought such questions through. Just as local officials in the 1950s fired up their backyard furnaces to please zealous central planners, they have responded not to the needs of audiences and content creators, but to the urgency of political will at the top. It is a recipe for inferior steel, but the slogans of course remain hopeful. “Your video clip is a montage of Guangdong,” read one for IP Guangdong this month. “Your creativity is the new power of Guangdong!” said another, unknowingly fixing the root of the contradiction.
The four newly launched portals in Guangdong province. SOURCE: HK01.
As welcome as the recognition might be in propaganda-think since around 2021 that top-down state propaganda is not paying real dividends among global audiences, the push to mobilize individual voices from the bottom up to serve the larger narrative goals of the state is hardly cute and lovable. It fails, miserably, to understand the root forces that drive individual creativity.
Not to be deterred by a lack of understanding of both creators and audiences, IP Guangdong claims that its initial roster of Chinese contributors includes sculptor Xu Hongfei (许鸿飞), cartoonist Lin Dihuan (林帝浣), and photography association leaders from Guangdong, Hong Kong, and Macau, who have been appointed as “special creators” (特约创作者).
Global Ambassadors
While the first aspect of the Guangdong strategy shows a woeful lack of sensitivity toward creative acts and audiences, the second is outright deceptive.
Another of the new portals, INFO Guangdong, is meant to serve as a “service platform” (服务平台) for foreign nationals living in Guangdong. State media claim that the portal will offer multilingual support across government services, legal assistance, investment guidance, and advice on tourism, education, and healthcare. But another aspect of the INFO Guangdong plan is to establish “Foreign Clubs” (外国人俱乐部) within international communities that can be used to organize cultural exchange activities and attract foreign nationals for the purposes of promoting Guangdong and China.
In discussing these plans, the People’s Daily is shamelessly explicit, making clear that the platforms will “use events like ‘Foreigners Telling Stories’ to transform service recipients into communication partners” (将服务对象转化为传播伙伴). This will likely take shape much as media campaigns currently do, with unwitting foreign students or expats participating in events or junkets that allow state media to project chosen narratives with foreign faces onstage and on-screen.
In fact, according to state media coverage of the plans, five “international community service points” (国际社区信息服务点) have already been designated under INFO Guangdong, with foreign business leaders appointed as “Global Ambassadors” (全球推介官) to facilitate integration (融入) so that “all can tell the Guangdong story” (共同讲述广东故事).
This is not — it should go without saying — a role that foreign business leaders should be asked to play as they do business anywhere in China. Nor should city or provincial governments view their provision of basic information services to expatriates, tourists or other visitors as something transactional, to be cashed in for the broader narrative goals of the Party-state.
Ultimately, Guangdong’s latest approach to external propaganda, heeding Xi Jinping’s call to remake China’s global communication, reveals the same fundamental contradiction that has plagued Beijing’s pursuit of “discourse power” for years. Even as China’s leaders recognize the failure of top-down messaging and scramble to harness individual voices, they cannot find the soft spot in soft power because they refuse to loosen their stranglehold on expression itself.
The logic is circular and self-defeating: creativity must serve the leadership, and precisely because it must, it will not. Until China’s leaders can allow genuine individual expression to flourish without political instrumentalization, their myriad localized efforts at external communication will yield nothing more than inferior steel.
Mandated from on-high by the Chinese Communist Party leadership, China’s new strategy to super-charge its international communication at the local level is certainly not a process of decentralization. It is a policy effort, however, that has launched a thousand centers. The latest addition to the growing roster of international communication centers (ICCs) nationwide is housed at the country’s largest state-owned oil enterprise — underscoring the role also to be played in this global propaganda push by state and private companies.
On June 30, the China National Petroleum Corporation (CNPC), which operates in nearly 70 countries and ranks among the world’s top oil companies by revenue, announced the formation of the “China National Petroleum International Communication Center” (中国石油国际传播中心) in a ceremony in Beijing. The CNPC said the center, established under the corporation’s newspaper division, aims to implement the “spirit” of the CCP’s Third Plenum back in August 2024, where one of the key messages was the need to “steadily raise the effectiveness of China’s international communication” (不断提升国际传播效能). A readout from the ceremony also paid lip service to Xi as the CCP’s leadership core, suggesting the center would advance “Xi Jinping Thought on Culture” (习近平文化思想).
Officials from the CNPC said vaguely that the center would work to elevate the company’s multimedia communication capabilities, adapting to “new situations and requirements” for international communication work. This last statement was almost certainly a reference to how local Party-state bodies, agencies, universities and enterprises have all been pressed into the national objective of enhancing global communication.
In what could be read as further evidence of how this national drive for ICC creation has nosedived into farce, the CNPC announced that its new center would “tell China’s petroleum story well and spread China’s petroleum voice” (讲好中国石油故事,传播中国石油好声音).
The latest county-level ICC opens in Pujiang, Zhejiang, on July 2. The center plans to makes its early origination of rice cultivation a focus point of its external propaganda efforts.
The ceremony was reportedly attended by representatives from 12 central media outlets including the Economic Daily (经济日报) and China Daily (中国日报), both publications directly under the central government, along with media representatives from 23 countries in Africa and the Middle East. According to the CNPC, they included participants from Angola National Radio (安哥拉国家广播电台), Burundi Economic News (布隆迪经济报), the Congo News Agency (刚果通讯社), and Morocco’s 2M Television (摩洛哥2M电视台).
Since 2021, hundreds of international communication centers (国际传播中心) have been formed across China’s vast administrative structure, from county-level governments to provincial authorities, all tasked with projecting Chinese narratives to international audiences.
Also last week, the county of Pujiang in China’s coastal Zhejiang province announced the formation of the “Pujiang International Communication Center” (浦江国际传播中心), or PJICC. The county center reportedly plans to make its ten-millennia history as the “origin of rice cultivation” (稻作之源) a focus of its external communication efforts.
China’s leadership is serious about the development of ICCs as a new strategy, and many of these centers are redoubling their efforts online and across foreign social media channels. As such, these developments should be watched closely. At the same time, as the CNPC and Pujiang centers make clear, observers should maintain a sense of perspective — and perhaps also a sense of humor.
Il Guardiano del Patrimonio, “The Guardian of Heritage,” was the grandiose title of a television series promoting President Xi Jinping’s cultural philosophy as it was broadcast last month across more than 30 Italian media outlets — one of the more ambitious and expansive examples of how China enlists apparent cultural cooperation to advance its political narratives and foreign policy objectives.
The grand launch ceremony in Rome last month was attended by key Chinese officials including Shen Haixiong (慎海雄), deputy head of China’s Propaganda Department and president of CMG, and Chinese Ambassador to Italy Jia Guide (贾桂德). Top Italian attendees included Giuseppe Valditara, the minister of education and merit in Giorgia Meloni’s current administration, former Deputy Prime Minister and Culture Minister Francesco Rutelli, and Italian Football Federation President Gabriele Gravina.
The festivities were a sufficiently grand display of Chinese foreign policy that they earned a segment on the nightly official newscast on China Central Television, “Xinwen Lianbo” (新闻联播). The series, which began airing on Italian networks on June 26, was timed to commemorate the 55th anniversary of China-Italy diplomatic relations. Networks airing the production included Alma TV, Dona TV, Tourism TV, and Lazio TV, as well as the website of the Milan Financial Daily.
Under what specific arrangements did Italian media agree to broadcast this CMG-produced series? CMP has reached out to several, but has received no responses to date.
Produced entirely by China Media Group (中国中央广播电视总台), the state media conglomerate formed in 2018 through the merger of key media groups including China Central Television, the program showcases what it calls Xi’s “profound thinking” on cultural development and his “deep affection” for preserving cultural heritage. The series visits locations where Xi has worked or inspected, including the ancient capital city of Hangzhou in China’s eastern Zhejiang province, and Dunhuang in Gansu, an outpost on the edge of the once Silk Road that is home to a network of grottoes adorned with Buddhist statuary and frescoes.
Giuseppe Valditara, Italy’s minister for education and merit, called Chinese and Italian cultures “brilliant galaxies” as he promoted a clear propaganda film. SOURCE: Wikimedia Commons.
While the program, originally produced by CCTV in 2023, ostensibly focusses on China’s cultural legacies, it clearly promotes Xi Jinping as an inspirational political figure leading an inspirational political party into an era of greatness. In line with China’s most recent remodeling of political discourse since the last CCP congress in October 2022, the country’s ancient civilization is portrayed as the root of the ruling party’s power and legitimacy. Shen Haixiong (慎海雄), deputy head of China’s Propaganda Department and president of China Media Group, said at the launch in Rome that Xi’s “broad-minded embrace” stems from his “confidence and cherishing of cultural roots.”
Apparently swallowing the hook, Valditara responded — awkwardly, it must be said, for an EU education minister touting a production overseen by the CCP’s Central Propaganda Department — that Italian audiences were “eagerly anticipating opportunities to understand more deeply the profound foundation of Chinese culture and contemporary China’s vigorous development.” He described Chinese and Italian civilizations, according to coverage in China’s state media, as “brilliant galaxies that complement each other” (意中文明如璀璨星河,交相辉映).
The festivities in Rome, and the program airing across Italian television, are not really about culture at all. They are efforts to push state-led narratives of political legitimacy and civilizational grandeur through geopolitical posturing dressed up as cultural exchange. Officials in Europe and elsewhere should engage with China — but they should know the difference between culture and state-sponsored theater.