Vacancies for Global Propaganda
How does China imagine its push for international “discourse power” will unfold? The types of people CCP and government-linked entities are trying to recruit offers an illuminating snapshot.
Search Results for “国际传播中心”
China Opens ICC to Rebrand Xinjiang
Xinjiang has finally unveiled its own International Communication Center, tasked with clearing the air of accusations of human rights abuse. But it’s just one move in a broader propaganda push to rehabilitate the region’s poisoned image.
Total War for Global Minds
CCP leaders are mobilizing society in an all-out bid to revolutionize the country’s international communication. Will the strategy end in absurdity and waste?
Telling Zhejiang’s Story
As international communication centers, or ICCs, open across China to beef up its global impact, one province has become home to a disproportionate number. What’s behind the ICC boom in Zhejiang?
External Propaganda
Formally emerging during the Yan’an period (1935-1947) as the Chinese Communist Party made its revolutionary base in the northern province of Shaanxi, external propaganda refers to official communication promoting CCP agendas to audiences outside the People’s Republic of China, as distinct from “internally directed” propaganda for domestic audiences. The concept of external propaganda has been a constant but changing feature of CCP activity over the past century, and has generally sought to build international consensus and “friendship” to support China’s regional and international agendas. In the 21st century, it has taken on new urgency as the push to raise the country’s “discourse power” globally to reach a level of global influence that complements China’s growing comprehensive national power (CNP).
Xi’s Ten-Year Bid to Remake China’s Media
Outside China, the idea of “media convergence,” the joining together of communication technologies on handheld devices, is now so much a way of life that few even talk about it. But for China’s leadership it is a concept with era-defining significance — having far-reaching consequences for the current and future exercise of power.
How to Push China’s Narrative Abroad
Exchanges this week between Guyanese media and a provincial-level communication center in Shandong offer a glimpse of China’s broad push for influence abroad. The secret: convince journalists in the Global South that using Western media sources on China means unfair bias.
China Starts Influence Ranking for Cities
The country’s external propaganda efforts have increasingly leaned on localities, mobilizing and pooling resources. Now the government will measure how they are performing.
Olá Panda!
As China’s leadership pushes regional and local media and propaganda offices to strengthen their global communication efforts, Sichuan province takes a typical soft approach with Portuguese audiences.
More Local Centers for Global Propaganda
The addition of external propaganda bases in Zhejiang and Tianjin over the past two weeks brings the total number at the provincial level to 23. These ICCs, also being launched at the city level, are meant to remake China’s approach to delivering its message externally.
