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Zhu Huaxin

Currently secretary at People’s Daily Online’s Public Opinion Monitoring Center and editor of the journal Online Public Opinion, Zhu Huaxin (祝华新) served as a reporter for the CCP’s official People’s Daily from 1986 to 2000. He is the author of numerous articles and reports on public opinion, agenda-setting, the internet and social media in China.

Currently secretary at People’s Daily Online’s Public Opinion Monitoring Center and editor of the journal Online Public Opinion, Zhu Huaxin (祝华新) served as a reporter for the CCP’s official People’s Daily from 1986 to 2000. He is the author of numerous articles and reports on public opinion, agenda-setting, the internet and social media in China.

David Bandurski

CMP Director

Latest Articles

Gaming for the China Story

Jan 25, 2022 | Stella Chen

Xi Jinping has emphasized the crucial role of Chinese traditional culture in “telling the China story well” and building up the country’s international influence. But who says China can’t find discourse power on a post-apocalyptic desert highway in the American West, where zombies and monsters must be dispatched through brutal combat against the…

Xinhua Chief Takes Charge at the ACJA

Jan 19, 2022 | David Bandurski

The president of the CCP’s Xinhua News Agency has been formally appointed as the head of China’s national association for journalists, an important layer in official controls on the media. What does this mean? More of the same.

Short Videos to Tell the China Story

Jan 18, 2022 | Stella Chen

Viewed by nearly 90 percent of the country’s one billion internet users, short videos are the rage in China. Hoping to ride the wave and change minds, CCP propaganda leaders are rewarding the promotion of Party agendas at home and abroad through the popular medium.

Positive Designs

Jan 14, 2022 | David Bandurski

As the Covid lockdown in the city of Xi’an continues, one media observation site calls the colorful and inventive front-page designs of a local commercial newspaper “a light in the darkness, lighting the way for people in their fight against the epidemic.”

A Listicle for Cyber Control

Jan 13, 2022 | CMP Staff

China’s top agency for the control and regulation of cyberspace has released its list of top keywords for 2021. These are children only a controlling parent could love.

Remembering Xu Zhuqing

Jan 11, 2022 | Stella Chen

The former director and editor-in-chief of the China Youth Daily newspaper passed away in Beijing on January 5 from lung cancer. He led the paper through what many now see as its golden age in the intellectual ferment of the 1980s.

Re-brand for Official Cyberspace Magazine

Jan 10, 2022 | Stella Chen

The Cyberspace Administration of China will change the name of its flagship publication this month. Not exactly news to write home about — but nevertheless, something for observers of Chinese internet control and related policies to pay attention to.

Personal Brands for Party Agendas

Jan 7, 2022 | Kevin Schoenmakers

In a bid to advance Chinese government narratives more credibly overseas, state media have encouraged more “flexible and personalized” use of the individual accounts of their employees on platforms such as Twitter and Facebook. When are social media accounts personal? And when are they being disingenuous about the state agendas they serve?

A Long Road to the CCP Congress

Jan 6, 2022 | CMP Staff

Buckle your seatbelts for an extended tour this year through the official discourse of power and succession. 2022 has hardly begun, but for the propaganda ministers of the CCP there can be no doubt that the year’s biggest news story – the Beijing Winter Olympics notwithstanding – will be unfolding more than 10 months from now.

And Then There Were Five

Dec 29, 2021 | David Bandurski

For the past five years the “Four Confidences” formula affirming the strengths of CCP rule has been firmly in place, finally added to the Party Charter in 2017. But the so-called “confidence doctrine” now looks to be upgraded with a fifth addition — “historical confidence.”

Short Take on China’s Short Video Rules

Dec 20, 2021 | Stella Chen

An updated list of content restrictions for short video platforms, released last week by the China Netcasting Services Association (CNSA), adds a few familiar new political priorities to the old 2019 list — including respect for the CCP’s new resolution on history and Xi Jinping’s claim on the soul of 21st century Marxism.

Struggling for Historical Truth

Dec 20, 2021 | David Bandurski

Late last week, Song Gengyi, a journalism teacher at a vocational college in Shanghai, was fired for making “erroneous remarks” on the number of victims of the 1937 Nanjing Massacre. Her firing prompted a fierce struggle online between those who saw her as a lacking patriotism and those who believed she was treated unfairly. But online censorshi…

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