The following post by Kdnet.net (凯迪网络), the official Weibo account of the international Chinese-language web portal KDNET, was deleted from Sina Weibo sometime before 5:04pm today, November 13, 2013. The post reports the results of an online survey on the popular Netease web portal showing that 60 percent of respondents do not watch the official nightly news cast (新闻联播) on China Central Television, and more than 70 percent rate the program as “rather poor.” Kdnet.net currently has with more than 169,000 followers on Sina Weibo. [More on deleted posts at the WeiboScope Search, by the Journalism and Media Studies Centre]

[A research report on CCTV Nightly News: More than 60 percent of web users don’t watch the program at all, and 70 percent say it’s poor!] Recently, China Central Television said its own satisfaction surveys showed that it’s Nightly News program was on top. Since the 1950s, the CCTV Nightly News has dominated prime time television for tens of millions of Chinese families. But survey results [from Netease] show that more than 60 percent of web users don’t watch it, and close to 70 percent believe it is rather poor. There’s a big gap between this survey and CCTV’s own investigation!

In fact, as users can see from the image below, posted along with the Kdnet.net Weibo post, that the survey results showed that only 10.8 percent of those surveyed by Netease watched the CCTV Nightly News either “every day” (2.9%) or “often” (7.9%).
The Chinese-language original follows:

【《新闻联播》调查报告：超六成网友根本不看 七成看者差评！】近日央视调查称新闻联播满意度居首。新闻联播自上个世纪50年代至今，牢牢占领了千家万户的黄金档，但调查结果却显示，超6成网友不看，看过的网友中，近7成认为比较差，这与央视自己的调查大相径庭！http://t.cn/8DD5hV4 网易图娱